Privacy Policy

Last updated: 22 October 2026

This policy explains how we collect and use your personal data when you visit our websites, join our email list, buy our Products or use our members area, and the rights you have under UK data protection law.

1. Who we are

Alice Digital is a trading name of Synergy CFO Solutions Limited, a private limited company registered in England and Wales (company number 12851981). Registered office: Kemp House, 160 City Road, London, EC1V 2NX, United Kingdom. VAT number: GB455305404. Email: [email protected].

We are the controller of your personal data and are registered with the Information Commissioner's Office (ICO) as a data controller. For any privacy question or to use your rights, email [email protected].

2. The data we collect

• Identity and contact data: your name, email address, phone number (if you give it) and country.
• Transaction data: what you bought, when, the amount paid and payment status. Card details are handled by Stripe; we do not receive your full card number.
• Account data: your members area login, course progress and any content you post in community areas.
• Communications data: emails and messages you send us, and whether you open or click our emails.
• Technical and usage data: IP address, device and browser type, pages viewed and how you arrived at our site, collected through cookies and similar technologies (see section 8).
• Marketing data: your preferences for receiving marketing from us.

We do not knowingly collect special category data (such as health information) and we do not sell to anyone under 18.

3. How we collect it

Directly from you when you fill in a form, buy, create an account or contact us; automatically through cookies and similar technologies when you use our sites; and from service providers such as Stripe (payment confirmation) and advertising platforms (for example, which advert you clicked).

4. How we use your data and our lawful basis

You can withdraw consent or unsubscribe from marketing at any time by clicking "unsubscribe" in any email or emailing us.

5. Who we share your data with

We only share data with trusted providers who help us run the business, under contracts that require them to keep it secure and use it only on our instructions:

• HighLevel (LeadConnector): our website, funnel, CRM, email and members area platform.
• Mailgun: email delivery for messages sent from our platform.
• Stripe: payment processing.
• Google (Workspace): business email and document storage.
• Advertising and analytics providers such as Meta (Facebook and Instagram), TikTok and Google, only where you have consented to the relevant cookies or pixels.
• Our professional advisers (such as accountants and lawyers), HMRC and other authorities where the law requires it.

If we sell or restructure our business, data may transfer to the new owner under the same protections. We never sell your personal data.

6. International transfers

Some of our providers are based in, or store data in, the United States and other countries outside the UK. When data leaves the UK we make sure it is protected, for example by relying on UK adequacy regulations (including the UK-US Data Bridge for certified companies) or the ICO's International Data Transfer Agreement or Addendum to the EU Standard Contractual Clauses.

7. How long we keep it

• Customer and transaction records: 6 years after the end of the financial year of the purchase, as required for UK tax and accounting.
• Members area accounts: for as long as you have access, then deleted or anonymised within 12 months of closure.
• Marketing contacts who have not bought: until you unsubscribe, or 24 months after you last engaged with our emails.
• Cookie and analytics data: in line with the cookie durations shown in our cookie banner.

8. Cookies and tracking

We use strictly necessary cookies to make our sites and checkout work. With your consent, we also use analytics and advertising cookies and pixels (for example from Meta, TikTok and Google) to understand how visitors use our sites and to measure and tailor our adverts. You can accept or refuse non-essential cookies in the cookie banner and change your choice at any time. You can also block cookies in your browser settings.

9. Your rights

Under UK data protection law you have the right to:

• access a copy of your personal data;
• have inaccurate data corrected;
• have your data deleted in some circumstances;
• restrict or object to our use of your data, including objecting to direct marketing at any time;
• receive your data in a portable format;
• withdraw consent where we rely on it.

To use any of these rights, email [email protected]. We will respond within one month. There is normally no charge.

If you live in the European Economic Area or a US state with privacy laws (such as California), you may have similar rights, and we will honour them in the same way.

10. Security

We use reputable providers with encryption, access controls and secure payment processing. No system is completely secure, but we will tell you and the ICO about any breach where the law requires.

11. Complaints

Please contact us first so we can try to help. You also have the right to complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint, telephone 0303 123 1113.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page with the date it was last updated.